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WHY CHOOSE SWAROVSKI CRYSTALS?
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Swarovski® crystal components are regarded as the highest quality machine cut and polished crystal in the world. The demand for these beautiful sparklies, unfortunately can create a host of imitation crystals. I guarantee that all of my Swarovski® jewelry designs are made with GENUINE Swarovski® crystals.
The Swarovski® company creates its glass with a special compound that imitators simply cannot duplicate. This compound gives an awesome brilliance to their products and their gorgeous color palette is another quality that sets them apart from others.
The precision cutting of Swarovski® machinery allows each crystal to have its facet juncture "pointing up". This means the facets all meet at precisely the same point. This is a similar aspect of diamond faceting. According to Swarovski®, "cutting hard materials such as crystal and gems, in such a way that they have a hundred identical facets in several directions, is a very complicated task; each direction of the reflected light must first be calculated by computer, then this has to be simulated in 3D, optimized and finally converted into control programs for complex machinery." This is just part of the technology that gives Swarovski® crystals their unbelievable flash.
This process and the reputable name of Swarovski® make the crystals a tad more expensive, but the price is worth it for the quality of their product. So if you want excellence in craftmanship and unparallelled sparkle in the jewelry that you wear or give as a gift, Swarovski® crystal is the clear choice for you.
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Shannon Kish - Artist - Copyright 2010 - Last updated April 18, 2010
All images and content are property of Shannon Kish
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